Check out this short book trailer for my upcoming release of Special Delivery...
I decided to play around a little bit with Animoto. I'm still not completely sold on the idea of book trailers, although I have heard from some authors who absolutely adore them.
This is a shorty...just 30 seconds long, and you know, that's okay with me. As a former TV news producer, :30 is a lot of time. The average television commercial is just :30. I have seen book trailers come in around 2:00 to 2:30 minutes long. Way tooooo long.
So I may play around with this, but I have to say, I'd like to see some hard data that these things increase visibility and sales because to do one right, it would require a lot more investment of time and money than it might well be worth.